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Sample size operates almost 100,000 facilities – projected increase of 7% into 2012.
 
Sample operates 7.7 million racks – projected increase of 15% into 2012.
 
Sample consumes 31 GW of energy – projected increase of 19% into 2012 (where 1GW is power used by 750,000 to 1 million homes).
 
2010-11 investment about $US30 BN – expected to rise to $US35 BN in next 12 months  (i.e. equivalent to nominal GDP of Kenya, Costa Rica, Lithuania).
 

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Market Growth Map 2011-2012

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This map overlays Census data on investment 2011-2012 with GDP data from the World Bank

 

 

 


Growth is common to all markets covered by the Census although the extent of growth varies according to the urgency of the market’s IT requirement, its already established facility base and the capability of its resource base to fund, develop and maintain new facilities.


'Growth’ in the context of data center markets can take a number of forms to meet increased IT demand:
 

  • • The construction of new facilities
  • • The extension or upgrading of existing facilities to cope with increased IT demand
  • • Increased use of outsourcing

 

Why is the Data center beating the global recession?

 
  • • World is becoming more IT dependent. Even in ‘developed’ economies still
      considerable room for expansion of IT functions within businesses, Government
      and society.
  • • In 5 years the number of Internet users has jumped from 1.043 billion users (16% of
      the world’s population, June 2006) to 2.11 billion (30%, June 2011) (source: Internet
      World Stats).
  • • The number of smartphones is projected to rise from 500 million in 2011 to 2 billion
      by 2015 (International Telecommunications Union).
  • • In August 1995 there were 18000 websites, by 2009 this had risen to 215 million
      (Netcraft estimate).

 

 
 
Data Center Market World Growth Rankings 2011-2012

World Growth Rankings 2011-2012 

Modern istanbulThe seven markets which indicate the greatest increase in facilities and racks are all developing economies where the existing data center infrastructure is currently not adequate to cope with IT capacity requirements. The top ten here is rounded out by the strongest growing European markets. All of the fastest developing data center markets are also projected to indicate the highest increases in GDP over the next 12 months.

Ranking indicates some idiosyncracies – particularly in markets where there will be strong growth in investment rather than in facility growth – South East Asia, Middle East, Australia and Central USA markets. These are markets where considerable investment is being made in upgrading existing data center stock.

While the most spectacular growth is generally seen in developing markets, the quantum of growth is balanced between developed and developing markets. Thus the dollar value of the increase in investment across the three United States markets is equivalent to all growth across the Asia Pacific region.

 

 
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The information shown in this document has been derived from sample research. As with any sample survey the findings may not necessarily be representative of the attitudes or behaviours of the entire population from which the sample has been taken. DatacenterDynamics takes no liability for any actions or decisions taken wholly or in part on the basis of the data included herein.

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